September 28, 2009
A new look at temptation
by Meredith Startz
Everywhere in the world, people both rich and poor struggle to save and invest for tomorrow rather than splurging on the things they want today. From text messaging reminders, to providing piggy banks, to giving away little motivational presents, IPA investigates ways to help people meet their financial goals and avoid temptation.
Themes:
Behavioral Economics, Big Picture, Savings