What’s Advertising Content Worth? Evidence from a Consumer Credit Marketing Field ExperimentExplains the design and results from a field experiment in South Africa that explored the effect of psychological features such as presentation changes on loan take-up. Access the research brief here.
Type:
Paper
Date:
May 2008
Authors:
Marianne Bertrand, Dean Karlan, Sendhil Mullainathan, Eldar Shafir, Jonathan Zinman
Country:
South Africa
Research Areas:
Mechanisms Matter
Themes:
Credit, Marketing
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