In partnership with Bajaj-Allianz, CARE India has introduced an insurance education program to first time insurance users in the state of Tamil Nadu, India. Aparna Dalal begin_of_the_skype_highlightingend_of_the_skype_highlighting, one of the authors of a case study on CARE's consumer education experience, presents key challenges—such as sustainability and performance measurement of the education programme—and how CARE tried to overcome them.

Read the full case study here.